A Feasibility Study for a Multi-purpose Tower Development in this sought after Seaside Location, with an ambitious programmatic mix ensuring viability in a competitive Hotel Sector. The Arrival of the Malmaison Hotel and Other Rented Apartment creates an increase in pedestrian and car movement along Bath Road, with St.Peter’s Roundabout could benefit from. Supported with appropriate Programme, the new footfall could assist in making this area more pedestrian friendly, providing bridges over inhospitable trafficked streets, opening Ground level to R&E and facilitating public programme at higher levels to benefit from amazing views. This Urban Incubator would work on the premise that introducing contemporary programme would benefit not only its immediate environment, but would be a Welcome Addition to the Bournemouth Scene, which is hype with a Touristic and Corporate Programme of Annual Festivals and Conventions. This Creative Hub would take the form of Artists’ rented Studios, Workshops, a New Multi-purpose Venue, benefitting from Connectivity and Views.