Our proposal for an out-of-town retail destination typology of the future begins with the observation that the architecture of retail has become a lubricant between product and consumer. A systematised application of industry principles that aim to increase exposure of the former to the latter by reducing the distance between them while increasing the time they spend with each other in controlled and accommodating environments. While the logical conclusion of this movement is being manifested in the bizarreness of Disney-like themed indoors malls with ceilings painted like skies, simultaneously there are certain desires being expressed for the meaningful inhabitation of the space in which to sell and shop that clearly evoke aspects of social, public and outdoors daily life. With the rise of e-commerce these desires have become even more relevant. As this new e-relationship between shopper and commodity is developing, instead of attempting to accommodate it, or worse, compete with it, the physical space of retail is faced with the unmissable opportunity to reinvent itself into a new type of public space.